Project Description
Generating Riverbank IT TrafficLeadsGrowth
The Issue
Organic is a key channel as the competitions and cost per click for relevant keywords is significant. Riverbank IT were initially tageting multiple locations and failing to gain a dominance in any of them and so weren’t maximising the potential retrun from their site.
Additionally, the marketing team had a number of other focus areas to concentrate on and lacked a specific digital marketing expert.
What We Did
We have worked closely with Riverbank IT over a number of years; initially helping them change focus to a single location. Using technical improvements we were able to optimise the existing content to gain significnat visibility for key terms.
As the project continued we have supported two web build projects, as well as developing their content and link profile further.
What They Said
“Without 31’s support, our shift in focus would have been a far more difficult process as we rely on search for a lot of our lead gen.
We’d have been happy if we maintained the same number of leads as when we serviced both locations, but the fact that we’ve seen a growth in leads is beyond what we’d expected. We’re chuffed.”
Marc Juffkins – Riverbank IT
Business Growth Starts Here
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